Sadaa is the production unit of the AIC. Our focus is the production of audio/visual material for television and internet broadcasting. The aim of Sadaa is to offer Israeli and International audiences an accessible representation of the reality of the occupation - independent of mainstream media; emphasizing social, economic, environmental, political and legal aspects of the occupation with a concentration on Jerusalem. The material produced varies from short clips and news reportage to documentary movies. We do not believe in removed, detached journalism, but in productions that actively engage in changing the current state of affairs. By definition we attempt to assist the subjects of our reportage, and influence policy makers and the general public.

The Sadaa Team:

MAMDOOH AFDILE
Graduate, Sam Spiegel Film and Television School
Director/Coordinator, Sadaa Media project.

RIMA ESSA
Graduate, Sam Spiegel Film and Television School
Director/Coordinator, Sadaa Media Project.

YAIR SAGI
Graduate, Sam Spiegel Film and Television School
Photographer, Sadaa Media Project.


The Sadaa productions are part of a holistic social and political commitment which includes:

 

• Coordinated work with activists and organization on related issues

• Distribution of material to mainstream media as an alternative source of information

• Use of our productions for fundraising

• Production of informational and educational programs for affiliated organizations